What do home buyers want to see in a real estate ad?
Location-geographic area
Price and terms
Number of bedrooms
Number of bathrooms
Convenience to schools, shopping and other amenities
Condition of property
Home buyers do not want to see An Ad that
One that oversells
Has inaccuracies
Filled with abbreviations
Ads without prices
Most important points required by the Jamaican Real Estate Board in a real estate ad
Real estate company name, address and dealer number
Contact number for real estate company
Property details
In terms of Development Schemes Real Estate Brokers MUST Follow the guidelines of The Real Estate Dealers and Developers Act
Part IV – 26. (1) & (2) and 27. (1), (2) & (3)
Property descriptions
Great care has to be taken when writing property ads
With the advent of the SEO in online searches ads get penalized if too much words are used or too little words are used
A great description can be written in 1 paragraph or 4 to 5 sentences
When choosing the words to use they must not be discriminatory, offensive or hurtful
Ads must be respectful and fact filled while still being catchy and powerful
An ad should remain focused on the quality of the property
For more details on how to create real estate ads contact Rory Marsh 876-277-2934 or visit www.kellerwilliamsjamaica.com
Rory Marsh 
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